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WideOrbit Announces Next-Generation Cross-Media, Browser-Based Ad Sales Solution

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By TVNewsCheck Staff

WideOrbit, a provider of linear and digital inventory and revenue workflow management, has launched WO Fusion, a next-generation sales platform that creates a scalable application for broadcast TV and radio, as well as cable and broadcast network sales teams.

Leveraging secure, encrypted, browser-based toolsets, WO Fusion is a platform for cross-media, multi-market ad sales supporting alternate audience measurement currencies. At launch, WO Fusion builds upon the company’s flagship broadcast TV media sales product, WO Media Sales, to create a cohesive media ecosystem that centralizes sales operations and eliminates redundancies across the entire sales process, digital and linear.

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